Google My Business is a great method to reach more customers, but it is often overlooked by many business owners. It allows potential customers to discover your business, will ensure that your customers are more likely to use your service or buy your products, and will rank your business higher than your local competitors. These things are key to building your company, and these three simple tips can kickstart that growth.
Claim your Business
Before you can start editing and optimizing your Google My Business page in order to reach more customers, you must claim the page first and verify that you are the owner. To do this, go to https://www.google.com/business, sign into your Google account, (or create a new one) and follow the instructions from there. After you verify that the business is yours, you can start editing your Google My Business page.
1. Update Your Information
When building your customer base, it’s important to make sure they know what you can offer to them, where they can find you, when you’re open, and how they can contact you.
Logo and Location Photo
Adding a logo and a few pictures of your building (interior and exterior) boosts the likelihood of Google verifying your business and, in turn, boosts your company’s ranking on local search results. If your customers have a visual stimulus when they find your company online, they’re much more likely to use your service.
A simple, short description on why your customers should choose YOU for the service you provide rather than going to one of your competitors is greatly effective at increasing traffic to your Google My Business page.
When you’re trying to reach more customers, it’s important that they know where your building is located. For example, if you heard about a restaurant from a friend and decided to eat there, how disappointing would it be if you couldn’t find the address?
Keeping your customers informed on when you’re open or closed due to holidays is massively important in order to reach more customers or maintain customer loyalty. If a customer decides to come to your establishment but can’t find information on when you’re open, that doesn’t fare well in the long run.
Whenever an existing customer or potential customer has a question to ask, it’s important to make sure they have the correct contact information. It’s a simple thing to do, but just listing your phone number and email can send many more people to you for business.
2. Understand the Importance of Reviews
When attempting to reach more customers from your Google My Business page, it’s important that these potential customers see positive reviews from your past customers. If you encourage existing customers to leave reviews of their experience with you, the potential customers that discover your page will see that satisfaction with your business is common and they’ll be more likely to take a chance with you.
The majority of customers form their first impression of your business from your Google My Business page, and it’s crucial that you don’t overlook the reviews section. Think about it- when you’re finding somewhere new to eat, are you more likely to try the restaurant with ten 5 star reviews or the restaurant with two 1 star reviews?
3. Keep Your Page Updated
Keeping your customers informed about the latest updates involving your business is vital to keeping those same customers coming back to you for the service you provide. Regularly publish posts on your Google My Business page updating your customers. These updates can include; active or upcoming special offers, change of location, or news regarding your company. The point is, customer engagement is key to keeping the relationship between you and your customers. Informing them through your Google My Business page will keep that relationship strong and shows that you put effort into all aspects of your business.
The growth of your business can increase dramatically given you put forth the effort into maintaining your Google My Business page. If you want to maximize the potential of your Google My Business page and reach more customers but don’t know where to start or you’re too occupied with other aspects of your business, we can help!